How to Use Webrings for eMarketing

What Is a Webring?

A webring is a group of websites and/or blogs linked together by topic or interest. In each webring, member websites band together into linked circles.

So far they’re used primarily for hobbies and special interests but as is the case with social networking, they will quickly catch on in the business community. Personally, I’m thrilled because they fit right in line with my business philosophy of “Let’s be successful as a team.”

Webrings Can Drive Traffic to Your Website and Improve Rankings

When a visitor lands on another website in the webring, there will be a link to either the next website in the ring or a link to the list of websites in the ring. Visitors are more likely to explore the other websites in a webring than explore a typical list of links because they know that the other websites are going to be on the topic they’re interested in.

My guess is that a link to your website from the webring would be considered a high quality link by the search engines and would help your website’s rankings.

How to Use Webrings to Your Advantage

To use webrings effectively, you have to have valuable information on your website such as articles and other resources. When submitting your website to a webring, I suggest that you don’t submit your home page but instead submit a link to your newsletter archive, your blog or a resources page. Remember, webrings are about information first and promoting your business second. Keep in mind that providing helpful information is the best kind of promotion on the web.

How to Find Webrings

There are a couple of ways to access a webring. Some are displayed in list format while with others when you land on a page that is part of a webring there is a link to the next website in the ring. I started by using the search phrase “webrings” in Google and came up with tons of results.

Visit the Resources section for a list of Webring Directories.