eNewsletter Formatting & Distribution
When visitors come to your site,
don't lose the opportunity to turn them into customers!
Many service professionals know
they should keep in touch with prospects and former clients
but don't do it because they are too busy running their
businesses. They miss out on a lot of revenue as a result.
Sending an eNewsletter and other keep in touch marketing efforts takes a lot less time and money
than traditional direct mail and significantly increases the
return on your marketing investment.
eNewsletters
Every business can create a newsletter their prospects and
clients look forward to getting. You have many content options
including articles, case scenarios, tools & tips, top ten
lists and special offers. The eMarketing Strategist will work
with you to discover what you have to say, will create an
attractive and professional HTML newsletter template and show
you how to format and send each issue in just a few hours.
Need an eNewsletter? Here's how the eMarketing Strategist
can help:
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Automate the sign up process by
adding a subscription form to your
web site. This will save hours of admin time.
You can also offer incentives for signing up such as free articles,
reports, ebooks or teleclasses.
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Import your mailing lists.
That way, you can send targeted information to prospects,
existing clients or special interest groups.
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Design an HTML newsletter
template based on the look of your website
which helps to create a unique brand for your business.
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Develop content.
The #1 reason why more business owners don’t send
a newsletter is not knowing what to say or how to say
it. The eMarketing Strategist has developed a flexible
interview format that minimizes the stress and time involved
in creating compelling articles, tips and case studies.
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Managing distribution.
You want your newsletter to reach as many people as possible
but if internet service provider's identify your newsletter
as SPAM, it will never get there. The eMarketing Strategist
will format and send your e-newsletters in a way that
ensures maximum delivery rates.
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Measuring ROI.
Knowing how many recipients are opening your eNewsletter
and clicking through to your website enables you to fine
tune and constantly improve your eNewsletter's effectiveness.
eCourses & Teleclasses
If you've ever wanted to teach a class but don't know how
to attract enough students to make it worth your time, an eCourse
(on the internet) or teleclass (on the phone) is an excellent
solution. By marketing the class via the internet you can attract
students from all over the world, not just within driving distance.
eCourses and teleclasses can be a great secondary income source.
They are also a low cost way to demonstrate your value to potential
clients.
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