Who is the eMarketing Strategist?

Elgé (sounds like "L.J.") came to be an eMarketing consultant via a rather circuitous route. She was born and raised in the California Bay Area and witnessed the High Tech boom and internet bubble first hand. Prior to being an eMarketing Strategist, she worked as a virtual assistant, executive assistant in high tech and a counselor in mental health organizations.

Elgé started her own business as a virtual assistant in 2001. She quickly realized that what her clients needed most was help marketing their business via the internet. She then taught herself HTML, how to design a website that ranks well in the search engines, how to set up shopping carts, the ins and outs of newsletters and auto responders, Google and Yahoo pay-per-click, and copywriting for websites and newsletters.

Since eMarketing is a rapidly evolving field, Elgé spends hours every week educating herself on the changes in marketing a service based business via the internet. Elgé has provided eMarketing consulting to service professionals including business coaches, lawyers, public relations executives, entertainers, and writers.

Elgé understands how challenging it is to transition to doing business via the internet. Despite being the offspring of old school computer geeks, she managed to avoid learning how to use a computer until 1995. As she became more comfortable with computers and how they work, she developed the ability to translate that information into plain English for the rest of us.

While helping her clients build their businesses, she ran into a lot of confusion and mis-information about building a business via the internet. She noticed that there wasn’t one place for consultants and service professionals to turn to for reliable information on marketing a service based business via the internet. The needs of her clients motivated her to provide help and guidance in the “wild west” atmosphere of online business. As a result, Elgé has made it her mission to build businesses via internet in the most efficient way possible.

While working in the high tech industry, Elgé worked with some of the most successful entrepreneurs and global companies of the last 50 years. Previous employers include Interval Research, an R&D think tank funded by Paul Allen (co-founder of Microsoft), Philips Electric, and a startup later purchased by Microsoft. Along the way, she learned a lot about what to do and what NOT to do to create a successful business.

Prior to her experience in high tech, Elgé completed master’s level coursework in clinical psychology and education. She’s counseled hyperactive kids, victims of domestic violence and suicidal teens. She learned how to accommodate different learning styles and how to successfully navigate a wide variety of stressful situations. These experiences instilled in her a deep commitment to making the world a more positive place to live and work.

It’s not what you know, it’s who you know.

Throughout this site you will see reference to “we.” It is not possible to be an expert in everything so Elgé brings in specialists when it becomes apparent that their expertise is needed. You will find their contact information on the eMarketing Resources Page.

She is always looking to make new connections with people and companies with complimentary skills and client bases. If you or someone you know, is looking to create strategic alliances, give her a call or send her an email.