Search Engine Optimization
SEO Resources
Search
Engine Optimization Fast Start
Dan Theis is one of the most respected names in SEO. Now he is offering
his Fast Start Guide for free! This ebook got me started in search engine
optimization several years ago. It was worth every penny
I paid for it and then some. I've had the privilege of working
with Dan one-to-one and he is definitely the real deal.
High Rankings Advisor
I've often said that Jill Whalen embodies everything that is good
about the web. She is generous with real advice in an industry
that is rife with frauds. I learned most of everything I know about
search engine optimization from her newsletter and forum. I STRONGLY
recommend that you sign up for both.
Search Engine Guide
Each newsletter includes several articles by multiple authors. I've
consistently found the information to be valuable and reliable. If you want
to learn aobut the nuts and bolts of all things SEO, this is the newsletter
for you.
Word Tracker
Selecting key phrases for search engine optimization is one
of the most important steps in optimizing a website. WordTracker
is recognized as the "go to" tool for natural search engine
optimization key word selection.
Search
Engine Optimization Resources for Small Business
A great starter list of search engines, online directories
and SEO resources by Duct Tape Marketing which has one of
the most sidely read blogs
in the industry.
Helpful SEO Articles
What's
a keyword?
It's fairly easy for people to understand how keywords work when they
are searching but wrapping your brain around how search engines understand
keywords is a different story. This short article by Jennifer Laycock
explains the difference in plain English.
Ten Tips to the Top of the Search Engines
Although this article was written in 2005, it's still solid good advice
for what SEO factors to consider when designing or redesigning your website.
Pay Per Click Campaign Management
Search
Engine Marketing Basics
Search engine optimization (SEO) and pay-per-click (PPC) campaign
management are often grouped into the combined category of
Search Engine Marketing (SEM). This article by Tom Pick of
Web Market Central is a great beginners guide to setting up
a PPC campaign.
Five
Common Paid Search Mistakes That Can Sink Your Campaign
It’s extremely easy to waste money and get burned with
a pay-per-click campaign. Jennifer Laycock’s article
on the common mistakes people new to PPC make goes a long
way to helping you avoid painful and expensive lessons.
Ten
Tips for Lead Generation Landing Pages
Selling services is very different than selling products.
Because of their longer sales cycle, it’s often more
productive for service based businesses to focus their PPC
campaign on lead generation versus “making the sale.”
Additionally, a well written landing page is crucial to the
success of a pay-per-click campaign; but unfortunately, it
is often just thrown together at the last minute. This article
does a good job of describing the components you need to consider
when writing a landing page designed to generate leads.
Perry
Marshall Google AdWords Course
Many people say, "Sure! I can manage a pay per click campaign."
But few actually have the experience of successfully managing
pay per click campaigns. Perry Marshall is the real deal when
it comes to Google Adwords advice. Perry's ebook gives you
the basics of setting up a Google Adwords account.
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