Search Engine Ranking

Does your website come up on the
first or second page of the search results?

If not, the chances of potential clients finding you are slim. To make sure clients find you instead of the competition, your website must be designed and optimized to rank as high as possible. The eMarketing Strategist understands that search engine optimization is a daunting process. Our step-by-step process takes the guess-work out of ranking well in the search engines.

Our search engine optimization process includes:

1. Site Assessment - The eMarketing Strategist starts the search engine optimization process by assessing your current site. You will get a report listing what's working for your site, what's working against it and a list of recommendations.

2. Competition Analysis - Once we know where your site stands, we find out who your competition is. We figure out what your competition is doing and show you what can be done to out-rank them.

3. Key Phrase Selection - Selecting the right key phrases is crucial. It's also difficult. The eMarketing Strategist will work with you to identify phrases your site can rank well for and phrases your target market actually uses.

4. Site Coding -Some sites are programmed in a way that makes it difficult for the search engines to list them. If your site is one of these, we'll show you what can be done to fix it.

5. Search Engine Friendly Copy - Key phrase rich text is one of the most important aspects of ranking well. You also need text that maximizes the sales opportunity. We work with you to write text that will help your site rank well and compel the visitor to take action.

6. Managing a Link Campaign - Just signing up for a link service is not enough. Your website needs targeted, high quality incoming links. The eMarketing Strategist will create a customized link campaign based on your business and industry.



7. Tracking Your Website's Progress - Search engine ranking reports show you how effective your campaign is and give you valuable information on how to further improve your site. The eMarketing Strategist will use these reports to help you make informed decisions about other internet marketing efforts.